In 1989, at the age of 21, Wilson Marinho Figueira started WM Figueira Assessment and Consultancy, preparing processes with the Detran, certificates, passport issuance, and American visa. With his transparency, a trait that everyone recognized in Wilson, and his efficiency in results, demand quickly increased for Portuguese and Italian citizenship processes, among others. In a few years, Wilson was already known as one of the best offices in Rio de Janeiro.

Thus, he quickly began to serve the corporate market, with large companies as clients, opening offices in Sao Paulo and Brasilia. On July 19, 2020, Wilson passed away due to the Covid-19 pandemic. His son, Wilson Junior, who had been working in the office since the age of 14, took over the responsibilities of his father and continued the office. With the aim of expanding the office internationally, developing marketing, processes, and management technology, Junior, in partnership with Baldaque, transformed WM into WJR Visa, with headquarters in Leblon and an office in Beverly Hills, California, USA.